“Relax. Unwind. Stay.” That’s the motto of Carpe Diem, run by Rainer Horn, Jürgen Herzog, and Hans Van Costenoble. But it would have worked for a previous business in this Second Empire-style building: the Fisk Funeral Home, opened in 1949 and run by Henry Bayles Fisk. Rose Marie Williams bought the property in 1963 and ran it as a lodging house called Marion’s, said Richard White, who bought it with Kevin Monaghan in 1975 and turned it into the Trade Winds Inn. White and Joel Tendler of the Sunset Inn were “major players” in the town’s growth as a gay resort, said Len Paoletti, another innkeeper. Horn and Herzog worked in fashion and journalism before moving here from Germany. They opened Carpe Diem at 8 Johnson. They moved the business to No. 12 in 1999, and expanded it to No. 14 in 2006.
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