One of the most elaborate surviving storefronts from the early 20th century had every reason to be so ornate, since it was once the Provincetown Advocate Post Card Shop — the premier showcase for the image of Provincetown; source of the pictures and artifacts that would convey the town’s charms around the nation. Then, from the late ’30s through the mid-’60s, the Town Crier Shop occupied the space with a more generalized inventory including housewares, stationery, toys, and gifts. Malchman’s sportswear store, run by Nathan and Jean Malchman, opened in this building in 1967. Recent tenants included Mario’s Mediterraneo restaurant. Today, it is WayDownTown, a restaurant, bar and nightclub established in 2002 by Jeri Boccio.
More than 2,000 buildings and vessels are searchable on buildingprovincetown.com. The Building Provincetown book is available for purchase ($20) at Town Hall, Office of the Town Clerk, 260 Commercial Street, Provincetown 02657.